The For Them line of grooming products was designed to fill a particular niche in the marketplace. Nearly every single line of grooming and beauty products declares themselves as “For Him” or “For Her.” I decided to create a brand for people who feel left out of the limited gender binary, or for people who don’t want to feel stifled into choosing one or the other.
To make the design identity cohesive, yet still stand out, I decided to opt against using the traditional rainbow palette. Instead, I went with a muted white and grey, allowing the few colors that I did use to stand out more. This way, the product is not only for an LGBT+ audience, but for everyone. In addition to this, this allows the actual product to be exclusively white; combs, putty, cream, and hair bands are all white, to allow the user of the product a “clean slate” on which to project their own self image, rather than let companies decide that for them.
Tarot Type was a group project for my cohort of students in the University of Maryland’s Graphic Design program. The target audience for this project was theoretical designers, who we were aiming to sell typefaces to. Additionally, as with most school projects, the “meta-audience” was our teacher.
We were tasked with creating a compelling, 3-dimensionally formatted magalog, something that contained images and texts. My team chose to go with a set of tarot cards, and an interpretation booklet.
I was in charge of laying out the pages of the interpretation booklet, as well as creating a number of the font strips used as decoration within the book.
I used my skills in branding and print design to create a cohesive brand identity and book layout, despite the numerous cacophonous typefaces we were required to use.
Hamsa is the University of Maryland’s Jewish LGBT+ group on campus. I was on the executive board for several years, and I took care of all of the group’s design needs.
My project was to design a logo for the Maryland Hillel. The target audience for this would be students, parents of students, and donators to the Maryland Hillel. I was tasked with creating a new, fresh logo, since the old one was no longer able to be used. My answers to this problem are these two logos, the “Mem” and the “M-H.” They both provide a clean and recognizable silhouette, and can be used for numerous branding and fundraising uses. Importantly, they also look good on swag, such as t-shirts, sweatshirts, cups, and posters. This provides an extra outlet for recognition and funding.
I used my skills in branding and print design for this project, as well as my talents with Adobe Illustrator.
